A couple months ago, Lauren Carlson, Customer Relationship Management Software Analyst at Software Advice , wrote a detailed blog post about the 3 core types of Customer Relationship Management (CRM) solutions – Industry Specific, Generalist, and Do-It-Yourself.
Lauren did a great job of summarizing and describing these three categories, and you can find her original post on Software Advice’s Blog. However, I wanted to elaborate on some of the benefits and downfalls of each based on my experience.
These solutions are what I referred to as being Industry Specific. They are catered to a specific set of needs that arise from a niche sales cycle or product. Oftentimes, these...